Coca-Cola reportedly paid a nutrition expert and university professor $550,000 to run the company’s “balanced” obesity campaign.
According to the Denver Post, nutrition expert James Hill accepted more than half a million US dollars from the soft drink giant prior to establishing non-profit group, the Global Energy Balance Network (GEBN), which claimed to fund research into the causes of obesity.
Dr Hill, who is also a professor at the University of Colorado and directs the university’s Anschutz Health and Wellness Center, allegedly received “help” from Coca-Cola to conduct conferences to “balance” the obesity debate focused on sugary drinks.
Dr Hill was the president of GEBN, whose mission was to promote the idea that lack of exercise, not a bad diet, was responsible for the obesity epidemic.
According to the Denver Post, nutrition expert James Hill accepted more than half a million US dollars from the soft drink giant prior to establishing non-profit group, the Global Energy Balance Network (GEBN), which claimed to fund research into the causes of obesity.
Dr Hill, who is also a professor at the University of Colorado and directs the university’s Anschutz Health and Wellness Center, allegedly received “help” from Coca-Cola to conduct conferences to “balance” the obesity debate focused on sugary drinks.
Dr Hill was the president of GEBN, whose mission was to promote the idea that lack of exercise, not a bad diet, was responsible for the obesity epidemic.
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